Youth Competition "Mans Zemes Pulss" (My Earth's Pulse)
- Dec 29, 2025
- 2 min read
We are launching a new project, "Youth Action for Climate Neutrality." Achieving climate neutrality goals is closely linked to people's everyday habits and conscious choices. Sustainable change is only possible when it is built on public awareness, shared values, and a willingness to adopt more sustainable lifestyles. Engaging children and young people is particularly important in this process, as early participation helps establish the principles of climate neutrality as a natural part of everyday life.
The project aims to promote young people's understanding of climate-friendly everyday habits in an engaging and relatable way by using digital channels, creative self-expression, and youth participation in content creation. Rather than relying solely on traditional lectures, the project offers an emotionally engaging and hands-on approach that empowers young people to become active agents of change.
Project Activities
The project is implemented by the Sustainability Cluster through a series of interconnected activities:
An awareness campaign in schools and on social media platforms (Instagram and TikTok), featuring short videos, infographics, and action-oriented content.
A video competition for young people aged 14–20, where teams create videos of up to 60 seconds showcasing climate-friendly everyday habits.
In-person regional semi-finals held across all regions of Latvia (Riga, Kurzeme, Zemgale, Vidzeme, and Latgale).
A grand final event featuring creative workshops and an awards ceremony.
Target Audience and Reach
The project's target audience is young people aged 14 to 20. According to the Central Statistical Bureau of Latvia (2023), there are approximately 130,000 young people in this age group in Latvia. The project aims to reach at least 20,000 people from younger generations.
Funding
The project "Youth Action for Climate Neutrality" (Project No. EKII-9/35) is implemented with €50,000 in funding provided by the Latvian Environmental Investment Fund under the Environmental Protection and Climate Programme (EKII) of the State Budget of the Republic of Latvia.
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